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Global Strategic Communications

Tracksheet :: GSC
Tracksheet :: GSC - Miami Ad School
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Course Schedule

Management Track

This program gives students a global perspective in strategic communications to help them prepare for advancement in advertising, public relations, and integrated communications careers. The management track provides knowledge and understanding for addressing global, national, and local audiences and communication issues. Its curriculum reflects the evolving global climate, with international and global elements in branding, copywriting, social media, management, crisis, among others. Each track culminates with a professional project.

This program is a 30-credit course of study leading to a Master of Science in Mass Communication. The program teaches communications theory and strategy, not necessarily technical skills. You will learn to analyze organizations' business problems and recommend communications solutions using an array of communications strategies. You will learn an audience-focused, data-driven approach to communicating with publics. It is an interdisciplinary program that emphasizes strategic planning and the integration of marketing communications and all communications tools.

The program is a good fit for:

  • Someone with an undergraduate degree in communications who wants to expand his/her knowledge for career advancement;
  • Managers who have received communication responsibilities and want to enhance their practical experience with strategic and theoretical knowledge as well as research skills, and;
  • People who want to prepare to enter the communications field from another career. For those individuals, additional preparation before entering the program is recommended.

Creative Track

The FIU School of Journalism and Mass Communication (SJMC) offers a graduate program directed at qualified candidates who wish to pursue a Master of Science in Mass Communication with a specialty in creativity.

The Global Strategic Communications Program is a 36-hour course of study leading to a Master of Science degree in Mass Communication. The program teaches communications theory and strategy with the advanced curriculum at Miami Ad School. In this program, you will learn to analyze organizations' business problems and recommend communications solutions using an array of communications techniques.

In this program you will learn an approach which is a customer-focused, data-driven method of communicating with consumers and publics. It is an interdisciplinary program that emphasizes strategic planning and the integration of marketing communications and all communications tools.

Part of the program is offered at the Miami Ad School (MAS), a prominent creative advertising school on Miami Beach. The specific track of this program is the Global Strategic Communications (GSC) - Creative Track. This is a 36-semester credit, lock-step program that is completed in five consecutive semesters including summers (18 months). Students are strongly advised and recommended not to work while pursuing the program. The program is demanding and requires time and effort. There is no flexible-curriculum available as all the courses are pre selected for the student. Please be advised that the school enrolls and selects the schedules for the students by cohorts. Students do not have the option to change schedules.

The program includes seven courses delivered at the FIU Biscayne Bay campus and five courses delivered at MAS South Beach. Students in this unique and exciting program are typically creative individuals who understand the need to obtain a more complete background in the strategic and research elements of advertising and public relations. Since students will have to take courses in two locations, it is strongly recommended that they have access to a car for ease of transportation. The two schools are approximately 14 miles away from each other at the following addresses:

FIU - 3000 NE 151 Street, North Miami, Florida

MAS - 955 Alton Road, Miami Beach, Florida

Grizelle De Los Reyes, Director of GSC Creative Track gdelosre@fiu.edu 305-919-4023 direct line.

For more information on the GSC program contact Veronica Van Derdys, Manager of Graduate Programs, at Veronica.Sztam@fiu.edu.

The Global Strategic Communications Graduate Society

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